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Starwood Hotels & Resorts and the Travel Channel
have signed a two-year strategic marketing partnership that will make the channel available in all Westin, Sheraton, Four Points by Sheraton and
W Hotels in the US. As part of this joint venture The Travel Channel will help develop content for two
in-room networks that will provide guests with programming created specifically for Starwood Hotels
& Resorts.
The first channel to debut will be "Travel Channel on the Road" featuring themed content developed
exclusively for Starwood guests, sneak peeks and access to special programming from the Travel
Channel. Programs will be hosted by notable television personalities like Anthony Bourdain and
Samantha Brown. Starwood's existing in-room Starwood Preferred Guest (SPG-TV) channel will also
reflect the new collaboration with travel news including insider destination features
assembled by the Travel Channel.
"Together with the Travel Channel we will curate exclusive destination and lifestyle content that appeals to our guest's interests and
passions," said John Peyton, Senior Vice President, Customer Marketing and Partnerships. "We will simultaneously inform our guests about
new, exciting destinations around the world while offering them a unique and robust in-room entertainment
experience."
Both channels will begin rolling out in the U.S. at Westin, Sheraton, Four Points by Sheraton and W Hotels in September.
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