Athens hosts successful City Break 2007

The soaring heat of Athens was a fitting backdrop for City Break 2007, a leading exhibition for the European city break market.

The three-day event, 11th–13th June 2007, attracted leading buyers from around the world who are helping to shape the future of the city break holiday market. During the show, held at the Faliro Pavilion, over 3000 appointments were held between buyers and specialist suppliers who ranged from city tourism offices, airlines, city hotels and destination management companies.

The show in Athens saw an increase of 7% of floor space occupied and a record attendance of 221 exhibitors all looking to capitalise on the profitable short break market. Buyers from across the world were drawn to the show including delegates from Singapore, China and the United Arab Emirates.

New exhibitors represented at this niche exhibition included: 13 official city tourist offices including Nantes, Reims and Toulouse plus Berlin and Stuttgart. Other new cities included Thessaloniki, Salzburg, Ghent, Pardubice, Gibraltar, San Sebastian, Zaragoza and Bern.

James Wood, Campaign Manager for the Mersey Partnership who were promoting Liverpool’s status as the European Capital of Culture in 2008 said; “The show has been integral to us in promoting Liverpool as The European Capital of Culture in 2008. The in-bound short break market is key. Hence, meeting buyers from across the globe has been a platform to ensuring our success.

The show has been a great springboard that will inevitably help Liverpool and the surrounding areas both financially and in terms of European recognition.”

Belgrade will host the 2008 City Break exhibition between 9 and 11 June 2008.

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