Starwood signs New W Hotel in Amman, Jordan

Starwood Hotels & Resorts has signed an agreement with Saraya, a real estate development and asset management company investing worldwide in the travel and tourism industry, to develop the first W hotel in  Amman as part of Saraya's new Headquarters. When it opens, in 2011, the 280-room W Amman also plans to service additional luxury residences in the modern New Abdali Downtown. W Amman marks the brand's fourth hotel in the Middle East following the W Doha, W Dubai-Festival City, and W Dubai-The Palm.

Strategically located adjacent to Amman's financial district, the hotel will offer proximity to major governmental buildings including the Houses of Parliament, Palace of Justice, and the King Abdullah I Mosque.

While enjoying the modern conveniences of Abdali New Downtown, guests of W Amman will have access to the historically rich city center, which houses colorful, traditional markets teeming with gold treasures, the ancient Citadel, the Roman Theater and the King Hussein Mosque. Amman also serves as a convenient home base for excursions to the Roman ruins at Jarash and the ancient Arab city of Petra.

The hotel will feature all of the W brand's signature comforts, including its Living Room experience where guests can socialize while sipping cocktails, an exclusive restaurant, destination bar, indoor and outdoor pools as well as a unique poolside bar. Visitors to W Amman will have access to more than 4,000 square feet of meeting space and an exclusive spa and SWEAT fitness center.

The Abdali Urban Regeneration project is the largest mixed-use development undertaken in the heart of Amman, consisting of residential apartments, office space, commercial and retail outlets as well as entertainment. Developed on almost five million square feet of land, the entire Abdali project totals more than 18 million square feet.

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