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Cathay Pacific
is giving away 1,000 air tickets in its ‘100 Reasons We Love Hong Kong’
worldwide online
campaign which launched Monday to coincide with celebrations to mark the 10th anniversary of the establishment of the Hong Kong Special Administrative Region.
The campaign calls on people around the world to submit creative entries that demonstrate their love for Cathay Pacific’s home city.
The reasons to love Hong Kong can be submitted through the special campaign website –
welovehongkong.hk – and can be about
anything relating to the city, from the people and lifestyle to the food and scenery. Submissions can be in the form of words or images, or a
combination of both, and there is no limit to the number of entries that can be submitted.
A total of 300 entries will be shortlisted for the final round and the senders of these 300 reasons will be awarded round-trip Economy Class air
tickets. Winners from Hong Kong can fly to any regional destination in the Cathay Pacific and Dragonair networks, with more than 40 destinations
- including Mainland China, Taiwan, Japan, Korea and Southeast Asia - to choose from. Winners from outside Hong Kong can fly in to experience
Hong Kong's innumerable attractions. The 300 entries will all go on public display on the website for worldwide public voting.
A combination of public voting and the scoring of the official judging panel, made up of notable figures from the Hong Kong community, will
determine the final top 100 reasons. Winners will be awarded two additional round-trip Economy Class air tickets each.
A lucky draw among voters who are residents of Hong Kong, Mainland China and Taiwan will be held to determine the winners of a further 400
round-trip Economy Class tickets.
Cathay Pacific Chief Executive Philip Chen
said, “We are delighted to be running the ‘100 Reasons We Love Hong Kong’ campaign to tie in with
celebrations to mark the 10th anniversary of the establishment of the Hong Kong SAR. As Hong Kong’s home carrier we have worked hard to
build the city’s reputation as a tourist destination and world-beating aviation hub, and through this campaign we can send a message to the
world about all the great things Hong Kong has to offer.”
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