The total revenues of Dubai hotels and hotel apartments
crossed the AED 11 billion mark in 2006. With hotel occupancy levels in January
of 85%, Dubai hotels generated revenues of US$238.9 million.
The stellar performance of the Dubai hospitality industry
was revealed by the department at the International Tourism Exchange (ITB-2007)
in Berlin in which 97 government and private sector organizations from the emirate
participated under the DTCM umbrella from March 7 to 11.
The DTCM Director General, Mr. Khalid A bin Sulayem,
said, ďThe excellent performance by the hospitality industry in the emirate during 2006 is a
reflection of our marketing and promotional initiatives, especially in the overseas markets, to position Dubai as the world's leading tourism hub. It
is also the fruit of an inspirational public-private sector partnership and governmentís unwavering determination to be a model
According to statistics, an all-time record 6.5 million guests stayed with Dubai hotels whose numbers touched 414 last year. VFR (Visiting Friends
and Relations) visitors are not counted as hotel guests. There was a 6.9%
increase in hotel rooms and flats during the same year, bringing
the total to 40,862.
The department said the lodging and non-lodging revenues of Dubai hotels and hotel apartments was AED10,835,463,000, a whopping 22.8% rise over the previous year. More than AED9 billion revenues were notched up by the hotels, while hotel apartments scored AED1.1 billion
business in 2006. Similarly, the guest nights rose by 7.9% to reach 17.59 million in 2006 as against 16.3 in 2005 with 7.3% increase.
Meanwhile, the Dubaiís participation in the ITB for the 18th successive year has remained rewarding for the DTCM and its co-participants with the
Dubai Stand attracting large numbers of visitors, both from the travel trade and general public.
Dubai Stand at the 41st edition of ITB measured 506 square metres and had 53 booths. Visitors were provided with the opportunity to watch the
handicrafts and Arabic calligraphy at the stand in addition to a chocolate statue of
Burj Al Arab and Costa cruise ship model.
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