TravelNewsAsia.com

   

 

Singapore Airlines short-lists Three Creative Agencies

Travel News Asia Monday, 12 March 2007

Singapore Airlines has short-listed three creative agencies to proceed to the final stage of evaluation. The agencies are: DDB, Publicis and TBWA.

This short-listing follows an assessment of agencies’ submissions and creative concepts in response to the Singapore Airlines Request for Information in early January 2007.

A further round of evaluation involving the three short-listed agencies will now take place.

Singapore Airlines has been careful to reassure its customers and supporters the world over that the Singapore Girl icon will remain, and there will be no change to the hallmark sarong kebaya uniform.

There may be differences in the way the airline’s advertising appears, but customers are being re-assured that the service from the airline’s cabin crew will not depart from they’ve come to expect.

The creative agency review process is being managed by Singapore consultancy R3.

See other recent news regarding: Airlines, Singapore Airlines, Advertising

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     

Advertising
Advertising

 
Copyright © 1997-2024 TravelNewsAsia.com