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Hyatt International Hotels and Resorts’ outbound sales from the Middle East are up 20% on last year’s figures, according to Europe-based
executives with the global hospitality brand.
Strong regional marketing and greater customer awareness of Hyatt’s product segmentation and varied offering have been identified as key
contributors to the sharp sales increase, said Allan Edgar, Hyatt’s Vice President of Marketing for the Europe, Middle East, and Africa
(EMEA) region, ahead of the annual Arabian Travel Market (ATM), taking place in Dubai from 1-4 May 2007.
“ATM 2007 in Dubai will be our biggest and strongest ever. More than 20 Hyatt representatives from America, Asia, Europe, and the Middle East will
be present to talk about their properties and what they have to offer regional guests who choose to stay them. In addition, key Global Hyatt
Corporation executives will be in attendance to meet with select attendees.”
Edgar
added, “We intend to use ATM as a platform to reveal some very interesting news about regional guest preferences, as well as our own
exciting plans for Middle East expansion and brand development.”
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