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Singapore Airlines
has enhanced its suite of amenities, entertainment and giveaways, created specially just for
young travellers, through a partnership with Cartoon Network Enterprises. This partnership will see Cartoon Network toys available
and designed exclusively for Singapore Airlines’ young flyers.
The suite of children-oriented options includes a whole new range of Cartoon Network toys and Fun packs, Cartoon Network shows, the
Singapore Airlines’ bedtime bear, lunch boxes, as well as kid-size headphones and
sockettes.
The Cartoon Network giveaways will be available to children on Singapore Airlines flights (with the exception of the Singapore-Kuala
Lumpur vv services).
The first series of giveaways includes PowerPuff Girls and Ben-10 themed crayon packs with art books, plushes, phone pouches, key chain
wallets and activity packs. More giveaways featuring other Cartoon Network characters will be rolled out subsequently throughout the year.
Mr. Yap Kim Wah, Senior Vice President of Product and Services, Singapore Airlines said, “We are delighted to roll out this suite of amenities
and services shortly after the A380. This shows how important young travellers are to Singapore Airlines.”
“Through surveys and feedback with our young customers, we have found Cartoon Network Enterprises to be the ideal partner who is able
to help us bring high-quality and popular toys, amenities and entertainment to our young
travellers. The highly popular Cartoon Network characters such as the PowerPuff Girls and Ben 10 will be available on all Singapore Airlines flights. We are confident this new introduction
will further enhance our young flyers' travel experience.”
Besides toys and games, special children’s menus are also available.
Favourites including burgers, spaghetti and meatballs, and
chicken nuggets are offered on Singapore Airlines children’s “Book-The-Cook”
programme, Yummy. Soon available in 2nd Quarter 2008,
children meals will be served in specially designed lunch boxes on long haul flights, which children can
take home.
Young travellers can also look forward to new colourful headphones by mid-2008, specially designed for their additional comfort and
enjoyment when they use Krisworld – Singapore Airlines’ Inflight Entertainment System.
Children will be spoilt for choice with the wide range of entertainment options available on KrisWorld. Young flyers can watch their favourite
Cartoon Network shows such as Ben 10, PowerPuff girls, Codename: Kids Next Door and many others in a specially dedicated Young Ones
section.
KrisWorld also includes a children’s audio channel on which junior flyers can listen to audio stories and the latest selection of children’s
music such as High School Musical 2, and the most current children’s movies such as Ratatouille.
KrisWorld also offers one of the largest games selection in the sky. This includes popular titles such as
Pokemon, Super Mario Bros and
Disney’s Winnie the Pooh. The selections include 3D and multi-player PC games such as Battleship® and Multi-player Mahjong, which
children can play against each other, wherever they are seated.
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