ASIA Travel Tips .com



Westin Hotels celebrate Six Smoke Free Months with 'Breathing Lights'

Search ASIA Travel Tips .com Wednesday, 9 August 2006

Westin Hotels & Resorts is marking the six-month milestone of its smoke-free conversion in North America with Breathing Lights installations in its lobbies nationwide. The artistically designed projections count the number of fresh breaths taken by each Westin guest each day. The design can be viewed by guests and visitors to Westin lobbies nationwide, or by visiting

Westin is one of first major hotel chains to convert all of its smoking rooms in North America to smoke-free late last year, investing more than $3 million in its smoke free initiative. The move comes as part of Westin’s commitment to guests’ personal well-being and the brand’s positioning around Renewal. Since then, Westin hotels in Australia, Fiji and Scotland have also become smoke-free.

The Breathing Lights projection on a wall or other hotel space features a blue light that pulses at the average speed of healthy human breathing, every 4.4 seconds. For a period of three months, each “breath” will tick up a counter displayed in the center of the projection, representing the number of fresh, smoke-free breaths taken in the hotel that day. On average, one person takes 11,520 breaths each day. Simultaneously, the counter will track the number of days Westin hotels have been smoke-free.

The Westin brand will also make a personal screensaver available at for guests or others who have quit or are attempting to quit smoking. Periodic messages of affirmation will appear on the screen, timed around specific milestones, such as, “your pulse has dropped to its normal rate” and “your ability to taste and smell things is enhanced.”

“Westin went smoke-free to reinforce our brand positioning around personal renewal and for our guests, who overwhelmingly prefer a smoke-free environment when traveling,” said Sue Brush, Senior Vice President at Westin. “The Breathing Lights display provides a tangible reminder of our smoke-free decision, and shows that as time passes, the benefits of going smoke-free accrue. It’s a beautiful and highly visual way to communicate our promise to provide our guests and associates a healthy, refreshing haven.”

Westin hotels announced its intention to go smoke-free in December 2005. During the conversion, all 3,900 former Westin smoking rooms in the U.S., Canada and Caribbean underwent an extensive cleaning process that included replacing all soft goods, deep cleaning and treating all hard surfaces, walls and carpets to eliminate allergens, replacing air filters and deep cleaning all air conditioning units. This process was completed on February 1, 2006.

Westin hotels went smoke-free in response to guests, who are increasingly adopting healthy lifestyles and demanding a smoke-free hotel in which to renew their mind, body and spirit while traveling. Internal consumer research conducted in 2005 found that 92% of Westin guests in the U.S. were requesting smoke-free rooms at booking. The Westin brand’s research also found that 80 percent of consumers prefer when restaurants and other indoor public spaces are free of cigarette and cigar smoke.

In the six months since Westin became 100% smoke-free, the results have been overwhelmingly positive:

- Westin invested more than $3 million in its smoke-free initiative including converting its hotels.
- The American Heart Association recently signed a contract returning to Westin hotels as a customer after five years.
- Over 40 individual hotels and one national hotel chain have gone smoke-free since Westin hotels announced its policy.
- The success of the Westin smoke-free policy is spreading abroad. Westin hotels in Australia, Fiji, and Scotland have all gone smoke-free.
- In a survey of Westin guests, 68% of respondents agreed that all hotels should eventually be smoke-free.

See other recent news regarding: Smoking, Starwood, Westin, Smoke Free

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
Exclusive HD video interview with Mr. Fumihiro Sakakibara, General Manager - Japan, Macao Government Tourism Office. Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. Exclusive HD video interview with Mr. John R. Rolfs, General Manager of The Ritz-Carlton, Tokyo and Vice President Japan & Korea. In this interview, filmed in a luxurious suite at The Ritz-Carlton, Tokyo on Sunday, 24 September 2017, we ask Mr. Rolfs to tell us more about the property.
Macao Tourism Update Aviation: AirAsia and Emirates The Ritz-Carlton, Tokyo
What exactly is going to happen to The Dusit Thani Bangkok hotel, when will it close, what about the staff, when will the new Dusit Thani Bangkok open and what will it be like? In this exclusive HD video interview with Ms. Sukanya Janchoo, General Manager of The Dusit Thani Bangkok, Steven Howard of asks Khun Sukanya about the hotel, its markets, RevPAR and these major changes. Travelodge Hotels Asia’s Brands and Expansion Plans - Exclusive HD Video Interview with Stephen Burt, Chairman. Exclusive HD video interview with Alejandro Bernabe, Group Director of Avani Hotels and Resorts. We talk about Avani Hotels' future plans and what exciting new developments are in the pipeline. You will also learn that Avani is about to announce a new sub brand, is currently building its first resort with private pool villas and what the group's position is on new technology.
Dusit Thani Bangkok Travelodge Hotels Asia Avani Hotels & Resorts
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER

Latest Travel News

Copyright © 1997-2017