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Westin Hotels & Resorts and eMusic.com
are to work together in an aim to bring music to the foreground of the hotel experience. As part of the
partnership eMusic.com will develop an innovative digital music offering that will be featured across Westin’s 124 hotels and resorts around the
world. Westin’s signature music program will be incorporated into various aspects of the guest experience, including the lobby environment and
in-room entertainment and will be part of Westin’s new Sensory Welcome program that will debut brand-wide later this year.
Focusing on a theme of personal renewal and music discovery, eMusic will provide one of its top editorial staff experts, renowned international
music columnist Richard Gehr, to help define the “global voice” of the Westin brand. As Westin’s dedicated “eMusicologist,” Gehr will compile
soundtracks to unite Westin properties across geographies, cultures, architectural styles, climates and time of day, and characterizes the
soundtracks – which will aim for an ambient, melodic, rhythmic and energizing feel – as global contemporary.
“There is no sensory element more engaging on an emotional level than music,” said Sue Brush, Senior Vice President for Westin Hotels. “Through
our signature music programming we will create a renewing, relaxing and welcoming atmosphere and a truly memorable experience for our
guests.”
Westin eMusicologist Richard Gehr has been eMusic’s World/ Reggae columnist for two years
- and has been writing about international music for more than two decades. A former editor at the Los Angeles Reader, Spin magazine and Sonicnet.com, Gehr has also written for the Village Voice,
Rolling Stone, the New York Times, Musician, Blender, Tracks, AARP: The Magazine and countless other publications. He also co-authored The
Phish Book with the Vermont quartet.
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