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The Amsterdam-based International Congress & Convention Association (ICCA) has ranked Singapore as the world’s second Top Convention City
for the second consecutive year. Singapore has also maintained its position as Asia’s Top Convention City for the seventh time since 1995 when
ICCA launched its annual global rankings.
The accolades are in recognition of the sterling growth in the number of international conferences staged in Singapore last year. Singapore hosted
a total of 125 international conferences, representing an increase of 20 per cent over 2004.
Singapore’s position as the world’s second Top Convention City in 2005 is a distinction which places it alongside the top performing city, Vienna,
which hosted 129 conventions, and Barcelona which clinched third spot with 116 conventions.
Said Mr Aloysius Arlando, Assistant Chief Executive (Business Travel and MICE Group),
STB, “We are honoured to be ranked the number two Convention City in the World by ICCA, and to retain our top position in the Asian region. This is a strong testimony of Singapore's competitiveness
as a MICE city in the global arena, and reinforces Singapore’s position as a pre-eminent BTMICE destination. This accolade would not have been
possible without the close partnership between the Government and the industry to rally together to turn the Singapore Inc approach into a key
success factor.”
ICCA is one of the most prominent organisations in the world of international meetings. The ICCA rankings take into consideration business events
that are organised on a regular basis, attract international visitors and which rotate among at least three different countries. Winning this award
means that Singapore had managed to secure a critical mass of conventions with global profile.
To ramp up its efforts to entrench awareness of Singapore as a premier MICE destination, STB will launch an aggressive marketing campaign in the
second half of 2006. This will include direct marketing and publicity campaigns, roadshows and MICE seminars organised together with industry
partners and regional offices in key markets.
The campaign launch will coincide with the announcement of a new suite of BTMICE incentive schemes. The new incentive scheme promises to
support the evolving events development needs of the MICE business while enhancing the existing benefits under Make It Singapore Plus.
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