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The Melbourne Convention + Visitors Bureau
(MCVB) has appointed Ms Sandra Chipchase as Chief Executive Officer. Ms
Chipchase will join the Bureau in mid April.
“Sandra has had an outstanding career in tourism and business events marketing, major events, sponsorship and commercial business
management and brings a wealth of regional, national and international experience to the role,”
Ms Janine Kirk, Chairman of
MCVB said.
Ms Chipchase held several senior management positions with the Australian Tourist Commission (now Tourism Australia) including two years in
the former Melbourne head office and postings in Frankfurt, Chicago and New York. She returned to Australia to join the Sydney Convention and
Visitors Bureau as General Manager, Marketing.
In 1999 she was headhunted to become the Executive Director of the Australia Pavilion project team at World EXPO 2000 in Hannover, Germany
which achieved record results for Australia.
In 2001 she joined the Sydney Harbour Foreshore Authority as Executive Director, Marketing & Communications. Ms Chipchase introduced new
branding and public events for The Rocks and Darling Harbour precincts, and initiated several successful new commercial tourism products and
activities such as the Rugby World Cup Live Sites. She created sponsorship deals which produced and continue to deliver record revenue and
visitation levels.
Ms Chipchase is currently Executive Director, Commercial Partnerships and Visitor Services at the Authority where her role encompasses property
portfolios, commercial businesses plus leasing and management agreements for the Sydney Convention and Exhibition Centre and the Sydney
Entertainment Centre. Her division generates around A$ 90 million in revenue each year.
A graduate of the Australian Institute of Company Directors, Ms Chipchase currently serves on several industry related committees and boards.
Ms Chipchase was responsible for introducing the landmark Sydney Convention Delegate Study – the largest of its type in the world and wrote the
first multi-million dollar Olympic Games sponsorship deal with VISA in Australia.
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