AirAsia increasing Frequencies on East Malaysia Routes

AirAsia is to double capacity on its East Malaysia routes and introduce new routes periodically to meet the demand from these sectors. With two hubs in place in Kota Kinabalu and Kuching, the low fare airline is set to take on an aggressive role in pursuing route network expansion within the region out of these two hubs.

With the Government-initiated domestic rationalization in place, the airline is on track to support the government’s efforts to develop the aviation industry and the East Malaysia hubs can be utilized to closely monitor the capacity to better respond to market demand and to further stimulate inter- and intra-state travels. A second aircraft will be placed in Kuching hub from 18th September 2006 while Kota Kinabalu hub will receive its second aircraft on 22nd September 2006.

   Kathleen Tan, Executive Vice President – Commercial, said, “Increased frequencies mean providing travelers with more flight options and to stimulate market growth. We believe this is just as important as connecting people from one point to another. On top of that, our winning formula of low fares prove to be very popular among the locals and this was evident from the scores of feedback and requests we have been receiving to fly to various points within the two states.

“Allow us to assure the people of Sabah and Sarawak that we are looking into all the possibilities of introducing more new routes and we urge the public to bear with us while we continue to strengthen our East Malaysia route network and operations. We have even escalated our placement of a second aircraft each at the Kota Kinabalu and Kuching hubs and this further reaffirms our commitment to Sabah and Sarawak. We’d like to see ourselves stepping up to the challenge to stimulate frequent travel and better serve the market by consistently assessing our services and market needs. Having the hub strategically in place will facilitate the growth of tourism industry within East Malaysia,” added Kathleen.

As a celebration of the new Kota Kinabalu-Sandakan route, AirAsia is offering promotional fare starting from RM9.99 (excluding airport taxes, fuel surcharges and fees). The sale of tickets is now available for travel period between 22nd September 2006 to 24th March 2007.

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