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MSN
recently scored a major win in Asia with an exclusive pan-regional deal to promote the “Malaysia, Truly Asia” campaign by the Malaysia Tourism Promotion Board
which is better known in brief as Tourism Malaysia.
MSN was tapped to run the online advertising segment of a multi-format media campaign which also involves
television and outdoor advertising.
The Tourism Malaysia online promotion appeared for three weeks in December across several MSN Internet services including MSN Homepage, Hotmail and MSN
Messenger. Targeted at an affluent 25-to-55-year-old audience, the campaign touted Malaysia as a top holiday destination in several markets across the MSN network,
including Australia, China, Japan, Korea, New Zealand, Southeast Asia, Europe and Scandinavia.
The online advertising carried colorful and eye-catching visuals designed to drive Internet traffic to the newly revamped Tourism Malaysia website which was
re-launched in December. The website offers prospective visitors with a glimpse at a big slice of Malaysian life and culture as well as practical tips for business and
leisure travelers.
“It has been a great pleasure for us to work with Tourism Malaysia who is one of the pioneers for online advertising in Asia. Together, we have shown great synergy in
making Tourism Malaysia’s presence felt on the Internet by providing MSN’s unparalleled know-how, hands-on experience and business intelligence on how to make
the best use of the world’s fastest growing mass medium,” said Jonathan Baron, Sales Director, MSN Asia.
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