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The
Burba Hotel Network (BHN) is to launch The Hotel Yearbook 2007, a new publication that will feature the trends, events and people shaping the
business in the coming year. The Hotel Yearbook will be published by Wade and Company of Switzerland, in association with the Ecole hôtelière de
Lausanne (EHL).
“This unique, new publication will be distributed to approximately 12,000 hotel industry leaders around the world, beginning in
December 2006,” said BHN president Jim Burba “The world's most knowledgeable insiders will contribute their predictions about what might happen, what could
happen--even what should happen--in the hotel business in 2007 and
beyond.”
The Hotel Yearbook will be an annual publication. Top hotel industry leaders will be invited to submit articles, which will be screened by an editorial
committee at EHL. Topics will focus on next year’s hotel business from a variety of different perspective, including:
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Geography: What will the new year bring in the world's key markets?
- Industry Segment: What kind of developments should we expect to see in 2007 in each of the major segments of the hotel business?
- Functional: What new and exciting ideas will be tried out in the way hotels are marketed, financed, staffed and run?
- Personalities: Who will be the movers and shakers in the industry next year?
- Companies: Who is on the move? Who is worth watching?
BHN brings together more than two decades of experience in developing and organizing the world’s most prominent gatherings of the hotel and
tourism investment community, including the Americas Lodging Investment Summit (ALIS) in Los Angeles, the International Hotel Investment
Forum (IHIF) in Berlin, the Bolsa Mexicana de Inversión Turistica (BMIT) in Mexico City, the annual Caribbean Hotel and Tourism Investment
Conference (CHTIC) and the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong.
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