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The Kuoni Group is continuing its acquisition strategy in Asia with the purchase of Asian Trails Holding Ltd, one of the leading destination
management companies in Southeast Asia.
Asian Trails, whose operational head office is based in Bangkok, is active in seven countries.
Kuoni Travel Holding Ltd, one of the world's leading travel organizations, will integrate Asian Trails as a separate company into its Asia &
Destination Management business unit. Asian Trails' four-person management team, headed by Luzi Matzig and the senior managers Laurent
Kuenzle, Jacques Guichandut and Roger Haumueller will continue to be responsible for the Asian Trails unit and its positive development.
Asian Trails will report directly to Rolf Schafroth, Managing Director Destination Management.
Asian Trails, which has its operational head office in Bangkok, was founded in 1999. With its 400 employees, Asian Trails is expected to
generate a turnover of approximately US$ 60 million (Thai Baht 2.28 Billion) in 2006. All employees continue to work for Asian Trails. The parties
have agreed not to disclose any information about the purchase price.
Asian Trails CEO Luzi
Matzig said, "This transaction is very positive for the future growth of the Asian Trails Group through its synergies with the
worldwide Kuoni Destination Management network and will assure sustainability for the future, especially in the increasingly important online
area."
Rolf Schafroth, Managing Director Destination Management at
Kuoni, emphasized, "Kuoni is already very well established in Asia. With this
acquisition, which fits our strategy perfectly, we can add to our strong sales presence in destination management in Southeast Asia by entering
the fast growing inbound market."
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Kuoni,
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Trails
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