Cathay Pacific appoints TNS to evaluate Brand Health

Market information specialist, TNS has been awarded a multi-country contract by Cathay Pacific to monitor and evaluate its brand health in key markets across America, Europe and Asia Pacific. Spanning ten markets in total, the research programme will see TNS undertake fieldwork using its 6thdimension online research approach to assess customer commitment to the Cathay Pacific brand and identify areas for improvement.

Commenting on the contract win Rosie Hawkins, Regional Director – Brand & Advertising Research, said, “TNS has an experienced international research team skilled at managing global, brand tracking studies and providing critical insight and business intelligence to its clients. We look forward to working with Cathay Pacific on this important project and delivering strategic insight to the business.”

Currently celebrating its 60th anniversary, Cathay Pacific Airways was recently named ‘2006 Airline of the Year’ by global travel organisation, OAG.

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