Burba Hotel Network (BHN) president Jim Burba
has confirmed that several prominent hotel and travel industry leaders have joined the list of experts
who will be contributing their insights on future trends in the The Hotel Yearbook, a new publication that will feature the trends, events and people
shaping the business in the coming year.
According to Burba, the list of contributors includes: Stelios Haji-Ioannou, chairman & founder,
easyGroup; David McMillan, chief executive officer, International Hotel & Restaurant Association (IH&RA); Craig Nash, chairman & chief executive
officer, Interval International; Kurt Ritter, president, chief executive officer, Rezidor SAS Hospitality; Jean-Claude Baumgarten, president & CEO,
World Travel & Tourism Council (WTTC); Dieter Huckestein, president & CEO, Yellowstone Club World; and Peter Yesawich, president & chief
executive officer, Yesawich, Pepperdine, Brown & Russell.
The Hotel Yearbook will be published by Wade and Company of Switzerland, in association with the Ecole
Hôtelière de Lausanne (EHL). BHN has been retained to develop the book content and to help promote the publication. “This unique, new publication will be distributed to approximately
12,000 hotel industry leaders around the world, beginning in December 2006,” Burba said. “The world's most knowledgeable insiders will
contribute their predictions about what might happen, what could happen--even what should happen--in the hotel business in 2007 and beyond,”
The Hotel Yearbook will be an annual publication. Top hotel and travel industry leaders will be invited to submit articles, which will be screened by
an editorial committee at EHL. Topics will focus on next year’s hotel business from a variety of different perspective, including:
• Geography: What will the new year bring in the world's key markets?
• Industry Segment: What kind of developments should we expect to see in 2007 in each of the major segments of the hotel business?
• Functional: What new and exciting ideas will be tried out in the way hotels are marketed, financed, staffed and run?
• Personalities: Who will be the movers and shakers in the industry next year?
• Companies: Who is on the move? Who is worth watching?