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In sync with the launch of Jetstar’s long-haul international operations to
6 destinations in South East Asia, Japan and the Pacific, Jetstar Asia and
Jetstar are being re-positioned as one single brand “Jetstar”.
The
change takes effect today, 26 July 2006 and aims to assure a higher level of service and choices for Jetstar customers. It
means customers can enjoy more flexibility when booking their flights as they are
able to leverage on the increased distribution channels and expanded Jetstar
network in the region.
Customers can now log onto one integrated website
and Call centre to make bookings for all Jetstar Asia, Valuair and Jetstar
flights, which cover that airline’s existing Australian, trans Tasman and new long haul international
services. This reduces the need to toggle between websites and provides the
convenience of a single- point booking.
“We are excited by the opportunities presented at the brand integration. This will
create a service difference to our customers and, equally important, it differentiates
us from other LCC (low-cost carriers)” said Ms Chong Phit Lian, Jetstar Asia Chief
Executive Officer.
The proposed expanded network will include value-based long-haul international
services from Australia to 6 international destinations in South East Asia, Japan and
the Pacific, offering two classes of service, initially with a fleet of Airbus A330-200s
before transitioning to a new fleet of Boeing 787s from late 2008.
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