Langham Hotels International unveils New Alliance Distribution Solutions

Langham Hotels International (LHI) is to provide a centralised platform for LHI’s reservation distribution including GDS, web and voice channels in March 2007. 

Alliance Distribution Solutions (Alliance) is the result of LHI’s recent agreement with The Private Label Company (PLC), a new strategic partnership between The Leading Hotels of the World Ltd. (LHW) and TRUST International (TRUST). Under this new agreement, LHI will launch its own GDS code, LO, in March next year ensuring easy booking access to its worldwide luxury hotel portfolio. Alliance will enable distribution to over 640,000 travel agents terminals worldwide. The new dedicated Langham code, LO, will also support the company’s strategic branding initiatives and future expansion plans, allowing travel agent terminals to make seamless, real-time bookings at Langham hotels.

The combined strength of LHW and TRUST will provide an ideal sales and marketing platform for LHI, delivering other significant benefits like Langham’s toll-free voice reservation service in worldwide feeder markets, while continuing to leverage on LHW’s brand support and global market reach.

“The implementation of Alliance is a milestone in LHI’s business development. Alliance rides on the expertise of TRUST, the leading global reservations technology provider, and the sales and marketing strengths of The Leading Hotels of the World. This collaboration brings together exactly what we need to grow our existing business as well as expand our portfolio of hotels in the years to come using our own distribution platform,” commented Brett Butcher, Senior Vice President – Sales & Marketing for LHI.

Trixie Scully, Director of Revenue Management for Langham Hotels International went on to outline that “Alliance Distribution Solutions will offer all Langham Hotels two way interface connectivity between the GDS and the Hotels front office system. This will allow single depleting inventory worldwide, increasing availability and revenue streams as well as underpinning guest loyalty information transfer between hotels. This is state of the art technology, ahead of many hotel chains, and we are pleased to offer this platform to our expanding portfolio of hotels.”

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