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Award-winning brand futurist Vahid Mehrinfar is to outline techniques on ‘Branding A Destination For Future Success’ at
the Arabian Travel Market 2006.
Mehrinfar’s workshop will be part of an expanded Arabian Travel Market seminar programme, which is set to double in size this year.
“Due to the increasing popularity of the seminars the Arabian Travel Market educational programme for 2006 will include 12 sessions hosted by leading
travel professionals and associated experts,” said Chris Chackal, Group Exhibition Director – Overseas Events, Reed Travel Exhibitions, which organises
the Arabian Travel Market.
Mehrinfar, Executive Principal and Chief Brand Futurist of Bahrain-headquartered Vahid Associates, specializes in creating brands endowed with
indigenous corporate cultures.
“With the launch of so many destination products within the Middle East, and the resultant increased competitiveness there is a need for brand creation
that pioneers a new outlook in product development,” explained
Mehrinfar.
“Arabian Travel Market exhibitors and visitors are often at the sharp end of marketing destinations, not just as countries but as individual products and in
an increasingly competitive marketplace they will need to establish creative and strategic frontiers that deliver new dimensions for business disciplines.”
The Arabian Travel Market’s highly successful seminar programme aims to cover the industry’s latest business developments and keep delegates
up-to-date with the most important travel and tourism related issues.
“Arabian Travel Market is more than an exhibition,” added Chackal. “Its comprehensive event programme gives delegates the opportunity to network, learn
and keep abreast with industry news and launches.”
The
Arabian Travel Market 2006 will be held at the Dubai World Trade Centre from May 2
- 5, 2006.
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