Size Matters: Virgin pokes fun at British Airways New Club World Seat

On Friday, Virgin Atlantic Airways highlighted the differences between its Upper Class Suite and BA’s new Club World seat, with the launch of a campaign showing how Virgin believes passengers are being short-changed by BA.

The poster and print campaign, which will be running for the next three weeks, illustrates the extent of Virgin's product offering for business travellers including one of the longest fully flat beds in business class, the limo service, Heathrow Clubhouse and the service onboard and the extensive inflight entertainment system, onboard bar and inflight beauty therapy.

The campaign includes a picture of BA boss Willie Walsh in the new BA Club World seat with the strapline “Sorry Willie…still 7.5 inches too short” illustrating how much the Upper Class Suite is longer in length. The advert will be touring around key London sites including the London Eye, Trafalgar Square and Heathrow Airport on a lorry poster. It will also ran as a strip advertisement in selected publications over the weekend.

Sir Richard Branson, chairman of Virgin Atlantic, commented, “The advertising shows that BA’s new seat will fall short of passengers’ expectations – especially once they have travelled on the Upper Class Suite which is 7.5 inches longer. You could say that Virgin will go to any lengths to show passengers how to get the best night’s sleep onboard!”

Virgin Atlantic's Upper Class Suite bed is 79.5 inches long and 33 inches wide.

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