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Starwood Hotels & Resorts
has signed a deal with Asha Companies to develop an aloft hotel in the vibrant community of Chantilly, Virginia.
The 131-room aloft Chantilly will be located minutes from Dulles International and Ronald Reagan Washington International
Airports.
Scheduled to open in 2008, the
aloft Chantilly will be among the first properties to premier the new brand. As a vision of Starwood's
successful W Hotels, aloft Chantilly will feature all of the brand's precedent-setting concepts. Its loft-like design incorporates exposed beams
and structural steel, natural materials like cork and wood, and guestrooms with nine foot ceilings and oversized windows to allow for more
natural light. A combination high-tech office and entertainment center, each guest room features plug & play, a signature one-stop connectivity
solution for multiple electronic gadgetry such as blackberries, cell phones, mp3 players and laptops, all linked to a large flat panel HDTV ready
television. Accompanying the guest room centerpiece -- the ultra comfortable signature bed -- are custom-designed body and bath amenities
created by the renowned bliss Spa.
Each aloft will feature public areas designed to facilitate socializing and create energy and atmosphere. The relax communal lobby area and bar
w xyz provide a comfortable environment to grab a drink with friends, read the paper, or get some work done via hotel-wide internet access. In
the backyard, an open-air area, guests will be able to socialize outdoors or attend aloft hotel events. aloft also satisfies guest's needs 24-hrs-a-day with
re:fuel by aloft, a one-stop food and beverage area offering sweet, savory and healthy food, snacks and beverages to grab & go. The recharge
fitness center and splash, the indoor or outdoor pool, provide the weary traveler with outlets to de-stress and re-energize. With business in
mind, aloft properties also feature flexible meeting and function space.
"Our mission with aloft is to bring style, convenience and a social environment to an otherwise tired, lonely experience, all at a great price," said
Ross Klein, President of W Hotels. "We have worked with key developers to help us refine our design and signature features, and as a result, we
will be launching a third Generation product right out of the gate, which is a huge benefit to the development community."
Located near the intersection of Route 28 and US 50 at the south end of Dulles International Airport, the aloft Chantilly is near six Fortune 500
companies, the renowned International Air & Space Museum, and George Mason and George Washington Universities, providing a perfect
landscape for the debut of a new aloft hotel.
In addition to aloft Chantilly, aloft currently
has additional sites in various stages of development in Lexington, Mass., Philadelphia Airport, San Francisco Airport and Charleston Airport.
Just as it is expanding W Hotels overseas, Starwood also plans to aggressively develop aloft internationally, and anticipates the first aloft hotels
to open in early 2008, with 500 properties worldwide expected by 2012.
See
other recent news regarding:
Starwood,
aloft
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