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Jumeirah,
a dynamic and rapidly growing luxury hospitality group and member of Dubai Holding, has
launched a new podcast service called ‘JCast’ to deliver to its guests all around the world the latest news and property videos of
Jumeirah. The podcasts have been designed to primarily give guests a tool to show their friends and family where they stayed and to keep them informed about the new happenings in the Jumeirah
world.
JCasts are comprised of a series of brief biweekly episodes about the Jumeirah Brand, Jumeirah Programs and Jumeirah Hotels. Guests can
download these promotion videos to their iPod or watch it on their personal computers when they want, where they want, and how they want. Over
850 guests have accessed these podcasts during the trial period before its official launch.
“Jcasts can be accessed at the users’ convenience, to deliver a virtual personalised experience of Jumeirah. These technologies can transform the
value we deliver to our guests and make our properties more accessible.
Our goal is to enhance our guests' overall experience and engagement with us”,
explained Kristie Willmott, Group Director, Jumeirah E-Business and Consumer Development.
Chief Marketing and Business Innovation Officer of Jumeirah, Bill Walshe
said, “Jumeirah is one of the first luxury groups to introduce this technology into the hospitality industry. We are proud to embrace the latest technology and maintain our core
essence to ‘Stay Different’.”
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