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This
week the Tralliance Corporation, the .travel Registry, announced an agreement with the World Tourism Organization
(UNWTO) to continue the extension of the .travel Place Name Priority Right through 31 December 2006. The announcement took place during Online Revealed Canada, the
first online travel conference in Canada hosted by the Canadian Tourism Commission, and demonstrates endorsement of the UNWTO for this
global initiative.
Governments have already been given the sole right to their specific country names in the .travel industry-specific Internet space. However, Place
Names, which are defined as cities, towns, heritage sites, sacred sites, national parks, etc., must be claimed and registered by their respective
government authorities, according to Ron Andruff, president and CEO of Tralliance Corporation, the .travel Registry. The company had previously
extended the deadline through 30 April 2006.
"We fully support this deadline extension through the end of the year, but believe that governments should act quickly and responsibly to protect
the names of their national treasures in the .travel Internet space," said UNWTO Deputy Secretary General Dr. Taleb Rifai. "Based on feedback from
our members, some nations of the world are just beginning to understand the potential power of .travel and we believe that Tralliance Corporation
is aiding the entire global travel industry by extending this deadline," said Dr.
Rifai.
"The UNWTO continues to serve in a leadership role to alert nations about the importance and need to protect the names of individual nations'
most recognized tourism assets on the .travel domain," said Ron Andruff of Tralliance Corporation. "It is important that each individual tourism
entity place name be secured by their nations so that travellers - today and into the future - will be assured that what they find on a .travel website is
exactly what they are seeking," Andruff asserted.
See
other recent news regarding:
UNWTO,
World
Tourism Organization
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