Accor launches All Seasons Hotel Brand in Thailand

Accor has launched its All Seasons hotel brand in Thailand with the rebranding of the All Seasons Pattaya.

The All Seasons Pattaya enjoys a central location off Pattaya's busy Second Road with the Gulf of Thailand, prime shopping and entertainment areas all only a short stroll away. The 260-room hotel is being rebranded after a multi-million dollar renovation that covered all guest rooms, public areas, spa, the Season's Restaurant and newly renovated swimming pool with enlarged deck area.

With the rebranding, Accor now offers a large choice of locations and hotel styles in the resort city, with three distinct brands in south (Mercure Pattaya), central (All Seasons Pattaya) and north Pattaya (Garden Cliff Resort & Spa) respectively.

Accor Asia Pacific Managing Director Michael Issenberg said that the rebranded All Seasons Pattaya was an excellent platform to introduce the brand in Thailand.

"All Seasons has a strong reputation as a popular, well-priced leisure brand in Australia and New Zealand, and was very well received when we launched it in Asia last year with the opening of All Seasons Legian in Bali," Mr Issenberg said.

"Accor believes the market conditions are right in Thailand as the demand for mid-market accommodation is one of the fastest growing sectors. We believe Pattaya is the right destination to launch the brand in Thailand, and in the future we hope that All Seasons will expand to other leisure destinations around the Kingdom."

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