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Hong Kong has been voted Favourite Overseas City in the UK’s 2006 Guardian, Observer and Guardian Unlimited Travel Awards. Organised by
two of the country’s leading upmarket national newspapers and their joint website, the
awards were based on 15,000 questionnaires submitted by readers of The Guardian, its Sunday equivalent The Observer, as well as the Guardian Unlimited website, which rated travel destinations,
companies and products not only by the number of votes cast, but also in terms of quality of service.
Hong Kong was also the only Asian city to feature in the poll’s top 10 and its winning position marks a further improvement on last year’s third
overall placing. The two newspapers and website claim readerships of affluent young professionals, with a high propensity to travel.
The UK remains a key long-haul market for Hong Kong, and the biggest single source of visitors in Europe. Total UK arrivals in 2005 reached a
new high of almost 465,000, with a further increase of 8% recorded in the first eight months of 2006.
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