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Polynesian Blue, the joint venture airline of the Government of Samoa and Virgin Blue Airlines, has announced a pre-tax profit of
NZ$1.19 million (approximately 2.22 million Tala#) for the period 30 October 2005 to June 2006.
The immediate success of Polynesian Blue has almost certainly contributed to the 18% increase in Samoan tourism earnings, equal to 22.9
million Tala, achieved over the period November 2005 to June 2006. Polynesian Blue was launched in October 2005 at the initiative of the
Government of Samoa which sought a private sector partner in a new international airline for Samoa. The Government of Samoa had previously
injected close to $200 million Tala into Polynesian Airlines over a ten year period.
Commenting on the result, The Hon Tuilaepa Sailele Malielegaoi, Prime Minister of Samoa, said, “Virgin Blue’s commitment to this partnership
has been much appreciated and the joint venture model is a shining ‘pacific’ star, not just for Samoa itself but for Samoan’s throughout the
region.”
He continued, “The profitability of Polynesian Blue is a clear indication the joint venture model is successful in the market and we are confident
this trend will continue. This is the first time in a decade that the Government has been in a position to progressively re-direct critical funds to
health, education and other essential services rather than prop up Polynesian Airlines with taxpayer money. We are delighted that our decision
to work with Virgin Blue has had such a positive impact on Samoa through increased tourism and economic benefits.”
Polynesian Blue has played a major role in stimulating travel to and from Samoa according to the latest statistics which show strong growth,
particularly to and from Australia. Total visitor arrivals for the period November 2005 to June 2006 increased by 18.4%, compared to an average
annual growth over the previous ten years of just 3.9%.
Market Growth Statistics – Period November 2005 – June
2006
Ex NZ to Samoa +23% (holiday arrivals +37%)
Ex Aust to Samoa +38% (holiday arrivals +101%)
Ex Samoa to Aust +27%
Ex Samoa to NZ +13%
Virgin Blue Chief Executive, Brett Godfrey, said, “The bold vision of the Prime Minister and the Samoan Government should be applauded for
locking in essential air services while at the same time, mitigating the ongoing exposure associated with a national liability. We are both proud
and humble in our association with the people of Samoa and its successful airline.”
“This is a tremendous result for an operation that is less than 12 months old and demonstrates the economic, tourism and social benefits that
can be generated by dynamic partnerships.”
Polynesian
Blue now offers three direct flights weekly from Sydney and four direct services weekly from Auckland. The airline will increase capacity to offer five direct flights a week between Apia and Auckland from 4 November,
2006. The former Polynesian Airlines operated flights to and from Samoa mainly via Tonga and Niue.
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