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Abu Dhabi to get New Contemporary Five Star Coastal Landmark

Search ASIA Travel Tips .com Wednesday, 17 May 2006

The UAE capital Abu Dhabi is to get a new contemporary five-star coastal landmark – The Emirates Pearl – a joint venture project between Tourism Development & Investment Company (TDIC), the company charged with leveraging the tourism assets of the Abu Dhabi Tourism Authority (ADTA), and the Atlas Group, a leading telecommunications company in the UAE.

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The hotel and serviced apartment resort, including an iconic 240 metre-high tower, will be built at a cost of AED 500 million (US$136 million) on the capital’s Khalidiya coast, opposite the prestigious seven-star Emirates Palace Hotel.

The business and leisure resort centres around the 47-storey tower conceptualised in a new generation podium style designed by Austria’s award-winning architect Dennis Lems.

The tower, which houses 352 spacious rooms and suites and 104 luxuriously furnished apartments all with balconies and Gulf views, sits on a 22 metre high, five-storey podium which features a 20-metre high atrium with five restaurants, service centres, offices, a gym, hair salon, spa, meeting rooms, business centre and shops. Serviced apartments are a mix of one, two and three-bedroom units.

The resort will also have a private penthouse complete with helipad and two Presidential suites with their own private entrance, swimming pool, meeting rooms and lounges. Executive floor guests will benefit from an indoor swimming pool, meeting room, gym and café.

“This is a signature development for the South West end of Abu Dhabi Corniche and is another step forward in the capital’s plan to have 25,000 hotel rooms by 2015,” said Mubarak Al Muhairi, Director General of Abu Dhabi Tourism Authority and Managing Director of TDIC.

Designed to bring a new era of contemporary style to the capital, The Emirates Pearl is being built in a twisting glass design and guests will be welcomed at its entrance by a figurehead sculpture of an Arab hunting scene.

“The hotel’s interiors have been conceptualised by MKV Design Ltd of London which has been behind some of the most successful and acclaimed new hotel build and renovations in Europe,” said Ahmed Seddiq Al Mutawaa, President, Atlas Group. “Inspiration has been taken from the traditional sea, sand and pearling heritage influences of Abu Dhabi resulting in a modernistic approach to Arabian and European interiors.”

The resort will feature an extensive ballroom with two entrances – one of them private accessible from outside the property – and which has been designed as a multi-purpose arena for product launches and substantial social functions. It will also have five restaurants, a rooftop chill-out deck expected to be a popular venue for magnificent sun-set views over the Gulf.

The Emirates Pearl will have basement parking for up to 704 vehicles.

Though expected to receive a sizeable slice of Abu Dhabi’s executive travel business, The Emirates Pearl is also looking to attract the leisure visitor.

“We will have a man-made sun-deck island complete with an exclusive beach club and marina,” said Badrik Melikian, Senior Vice President, Chief Financial Officer, Atlas Group. 

“The hotel will be managed by an international hospitality brand name. We are currently in discussion with a number of operators not currently represented in the capital and hope to make an announcement shortly.”

Construction of The Emirates Pearl is to begin this summer and is expected to take two years to complete.

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