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Online accommodation provider, HotelClub
released today the findings of its global consumer survey conducted from November 2005 – January
2006. The online survey was undertaken to find the Best Hotels and Resorts in Australia, New Zealand and the
Pacific Islands. As part of this survey consumers were asked questions on their
travel habits.
The survey received 74,788 responses. Consumers were asked a series of
questions about their travel habits including travel frequency, influences
in selecting a hotel, preferred booking method, influences for travel purchase
decision and online purchases.
The key results from the survey# include:
93.7% of respondents indicated that they book travel online either
through hotel or airline websites (59.7%) or online travel agent (34%).
Internet is the most influential channel used to make travel purchase
decisions with 55.7% of respondents indicating they use the internet for
research on the travel purchase, followed by TV (11.9%), and magazines (8.6%).
The two most popular travel related products to be purchased online
(over a 12 month period) were flights (75.6%) and accommodation (73.2%).
75% of respondents prefer 4 and 5 star hotels, with 55% of
respondents electing to stay in 4 star hotels.
Leading factors influencing the respondents’ hotel selections were
location (39.7%), price (21.3%) and facilities (13.1%).
32.8% of respondents travel within the Oceanic Region 2-4 times per
year.
40.2% of respondents travel outside the Oceanic Region once per year
with the Top 5 overseas destinations preferred USA, Italy, Fiji, United Kingdom and Thailand.
The HotelClub survey results are above industry expectations by 19%. A recent
study from PhoCusWright indicated that 74% of purchases were made by consumers using supplier websites with a large portion of this percentage (61%)
dominated by airline suppliers. The Internet has empowered online travellers to
use technology to assist them throughout the purchase process.
“These results are truly outstanding - Consumers are embracing the Internet to
make an informed travel purchase decision. Consumers recognise that a great
accommodation or flight deal can be found on the internet, with the level of
quality they desire,” said Chloe Lim, Director of Global Marketing,
HotelClub.
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