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Kobe’s
well established Shinkobe Oriental Hotel, is to be re-branded as the Crowne
Plaza Kobe.
The hotel will continue to be managed by
Panorama Hospitality and will initially operate under a franchise agreement with InterContinental Hotels
Group commencing on December 15, 2006.
The high profile hotel has undergone a comprehensive renovation program with an
emphasis on guestrooms, restaurants and public areas. The re-branding to Crowne
Plaza will complete the hotel’s rebirth as an upscale international hotel.
“Our Japan strategy is based on partnering with quality owners like Morgan Stanley and
developing exceptional hotels located in key cities to drive growth of the brand
throughout Japan. Kobe is known as a fashionable and historic port city for domestic
Japanese travel but it also attracts a large number of international travelers, creating
potential for both the hotel and the Crowne Plaza brand” said Paul Kitamura, Vice
President - Japan, Inter Continental Hotels Group.
Panorama Hospitality President, Robert Wilson said “We look forward to working with
InterContinental Hotels Group and having access to their resources. We believe this
conversion to Crowne Plaza will significantly enhance the recognition of this hotel and
enable it to attract more visitors from around the world. We can now offer a new,
international hotel experience for customers and guest in this appealing city,
Kobe.”
See
other recent news regarding:
InterContinental
Hotels Group, Japan
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