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Leonardo
Media has developed and implemented a fully customized Digital Asset Management (DAM) Platform, incorporating an
integrated Press Communication Centre for The Leading Hotels of the World.
“We are delighted to strengthen our partnership with The Leading Hotels of the World and reinforce our expansion in the marketplace.
The DAM Platform will enable Leading Hotels to centralize global production, ownership, management and distribution of rich content for
their entire portfolio. Further, they will have synchronized distribution to the entire Leonardo network - Amadeus, Galileo,
Sabre, Worldspan, Pegasus, Opodo, Yahoo!, Orbitz and Worldres,” said Elton.
“The establishment of the DAM offers our member hotels an incredible opportunity to reach influential, key media outlets across the
globe,” said Claudia Kozma Kaplan, vice president of corporate communications for The Leading Hotels of the World, Ltd.
“The ability to quickly disseminate images and information is absolutely crucial in gaining valuable print and broadcast
exposure.”
“Editors and journalists can easily access the DAM via the Leading Hotels website, thus it is just one more way in which
we enable hotels to maximize the value of their membership in our organization, by giving them powerful marketing resources at no
additional cost” Claudia added.
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Leonardo,
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