Hong Kong SkyMart Offers Gifts, Special offers for Christmas Shoppers

Shoppers and travelers at Hong Kong SkyMart, Hong Kong International Airport’s (HKIA) key retail facility, can enjoy a series of special gifts and tailor made gifts during the Christmas Promotion 2006.

Until January 8, 2007, visitors with a single purchase of US$105 (HK$800) or more at any shop or restaurant at Hong Kong SkyMart can redeem a stylish gift box with festive stocking. While for a single consumption of US$240 (HK$1,800), visitors will get a limited edition folding hanger. For US$300 (HK$2,300), visitors will get both gifts with a maximum of 2 receipts. The exclusive premiums can be redeemed at the special counters located at the non-restricted area Level 8 Mezzanine and restricted area Level 6 East Hall (before Gate 20).

Throughout the facility, the stores and catering outlets are filled with special offers to suit the need of every traveler. Many of these offers are printed inside the Christmas edition of SkyOffers, a coupon booklet available at the distribution racks throughout the airport. Some examples include $100 off with $500 or above purchase at OSIM, free 200ml bottle of Johnnie Walker Blue Label with purchase of HK$2,000 on Johnnie Walker Blue Label products and 20% discount on Grappa’s A La Carte menu. Other outlets such as 3, Newslink, Relay, Baccarat, Chow Sang Sang, Swarovski, Temptation, Cafe Deco, Ben & Jerry’s etc all have discounts or value added offers this Christmas. In addition, a selection of stocking fillers under US$13 (HK$100) is also available from participating licensees including Free Duty, Giordano, Fook Ming Tong, Private Shop, Sound & Vision, Tie Rack, and many retail outlets.

Following the launch of the promotion on December 8, 2006, sales jumped 11% compared to the previous weekend. Sales per passenger increased from US$26.50 (HK$209) between December 1 and December 3 to US$28 (HK$220) from December 8 to December 10. Sales are expected to grow further as Christmas is getting closer and with the support of the advertising campaign.

“This season means great rewards for shoppers and visitors to HKIA. The significant sales increment is indicative of the successfulness of our Christmas promotion 2006. We are glad that our integrated marketing campaign has turned into a win-win situation to both our shoppers and operators,” Airport Authority Hong Kong’s Commercial Director Hans Bakker said.

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