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Shoppers and travelers at Hong Kong
SkyMart, Hong Kong International
Airport’s (HKIA) key retail facility, can enjoy a series of special gifts and tailor made gifts
during the Christmas Promotion 2006.
Until January 8, 2007, visitors with a single purchase of US$105 (HK$800) or more at any shop or restaurant at Hong Kong SkyMart can
redeem a stylish gift box with festive stocking. While for a single consumption of US$240 (HK$1,800), visitors will get a limited edition
folding hanger. For US$300 (HK$2,300), visitors will get both gifts with a maximum of 2 receipts. The exclusive premiums can be redeemed
at the special counters located at the non-restricted area Level 8 Mezzanine and restricted area Level 6 East Hall (before Gate 20).
Throughout the facility, the stores and catering outlets are filled with special offers to suit the need of every traveler. Many of these offers
are printed inside the Christmas edition of SkyOffers, a coupon booklet available at the distribution racks throughout the airport. Some
examples include $100 off with $500 or above purchase at OSIM, free 200ml bottle of Johnnie Walker Blue Label with purchase of
HK$2,000 on Johnnie Walker Blue Label products and 20% discount on Grappa’s A La Carte menu. Other outlets such as 3,
Newslink, Relay, Baccarat, Chow Sang Sang, Swarovski, Temptation, Cafe Deco, Ben & Jerry’s etc all have discounts or value added offers this
Christmas. In addition, a selection of stocking fillers under US$13 (HK$100) is also available from participating licensees including Free
Duty, Giordano, Fook Ming Tong, Private Shop, Sound & Vision, Tie Rack, and many retail outlets.
Following the launch of the promotion on December 8, 2006, sales jumped 11% compared to the previous weekend. Sales per passenger
increased from US$26.50 (HK$209) between December 1 and December 3 to US$28 (HK$220) from December 8 to December 10. Sales are
expected to grow further as Christmas is getting closer and with the support of the advertising campaign.
“This season means great rewards for shoppers and visitors to HKIA. The significant sales increment is indicative of the successfulness
of our Christmas promotion 2006. We are glad that our integrated marketing campaign has turned into a win-win situation to both our
shoppers and operators,” Airport Authority Hong Kong’s Commercial Director Hans Bakker said.
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