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Intelligent Spas has
released the results from the inaugural survey of spa facilities in the Philippines and found the industry has grown 74% since 2003,
with 87 spas currently open and operating.
The research achieved
a response rate of 54% of all spas in the Philippines, enabling reliable industry benchmarks to be calculated. The report, entitled Spa Industry Profile Philippines 2003-2007, features over
500 quantitative statistics on the Philippines spa market as well as supporting qualitative trends and observations from spa owners and
managers. It is a useful tool for businesses competing in, or supporting the Philippines’ spa industry, to more accurately develop and
plan spa-related products, services, campaigns and initiatives.
Some key industry totals and averages extracted from the report include:
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Intelligent Spas identified 87 spa facilities located in the Philippines.
- 76% of spas are stand-alone day spas and 20% are spas located in hotels and resorts.
- The average indoor area of spa facilities was 609 square metres.
- 52% of the total spa space was allocated to treatment rooms.
- Spas contained 10.9 treatment rooms on average, making them among the largest across the Asia Pacific region.
- 70% of spas provided a relaxation room.
- Aromatherapy was practised by 97% of spas.
- Baths with water and/or air jets were offered by 54% of respondents.
- One hour body wraps were priced from PHP 1,418 on average.
- Herbal tea was the most common complimentary food or beverage item provided by spas, with 62% offering it to visitors.
- 35% of spas surveyed noticed there are more spas opening in hotels and resorts.
“The excellent response rate enabled the survey results to be broken down by stand-alone day spas versus spas located in hotels,
resorts and retreats (destination spas) for more accurate benchmarking and analysis” explained Julie Garrow, Managing Director of
Intelligent Spas, an independent research company specialising in the spa industry. Some findings
include:
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Day spas were larger in terms of indoor space when compared to destination spas.
- Day spas contained more treatment rooms than destination spas.
- Plunge pools were more commonly found in destination spas.
- Day spas were more likely to provide body wraps.
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