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Amadeus
is to launch an innovative solution for online travel agents in August,
the Amadeus Master Pricer Calendar. This pioneering solution allows consumers to easily view a range of international flight and price options from multiple airlines in a calendar format. By enhancing the
shopping experience the solution should help online travel agents convert surfers into loyal customers: the all-important conversion rate.
Master Pricer Calendar is also expected to cut call centre costs by providing consumers with an easy way to view in one shot when the cheapest
deal is available. Airlines who adopted similar technology saw calls to their call centres drop by up to 70% because consumers needed less
guidance to find the best travel option. Similarly Master Pricer Calendar is expected to improve the look-to-book ratio as fewer transactions are
needed to find the cheapest / most convenient travel dates and prices for a range of airlines.
“Master Pricer Calendar has the ability to display travel options in a user-friendly, calendar format, which enables online travel buyers to make an
informed purchase decision by balancing their travel flexibility with their budget. Empowering customers with greater choice leads to increased
conversion rates and loyalty, vital elements for growth in online travel agencies,” said David Brett, President, Amadeus Asia
Pacific.
Master Pricer Calendar is based on Master Pricer –
an international low-fare search – and Amadeus Availability Server, which uses advanced algorithms and intelligent technology to optimise availability data without impacting airlines’ inventory systems.
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