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The
Melbourne Convention + Visitors Bureau (MCVB) has launched its new 06/07 Planner’s Guide, featuring important information on
venues, accommodation and services intermixed with vibrant images of Melbourne designed to capture the heart and soul of the City.
“The Melbourne Planners Guide is the essential resource for anyone planning events in Melbourne,” said Sandra Chipchase, CEO,
MCVB.
“It is the most valuable resource you could have when planning an incentive, meeting, conference or major event in Melbourne. This year we have
increased our print run by 2,000 copies, just to keep up with demand,” she said.
Following the launch of last year’s print and online Guides, MCVB surveyed users to obtain data on how often the guide was used and its ease of
use.
The survey found that 83% of users had used the Planner’s Guide up to 10 times. In addition; 60% of users had utilized the Guide when looking for
conference and exhibition venues, 36% for finding accommodation and 39% when searching for venues with a difference.
The Melbourne Planner’s Guide features an easy to use index and tab format, an incentive section, touring information, train and tram network
maps and the hottest entertainment, dining and shopping spots.
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