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Amadeus
has launched a new generation, multi-channel solution for the distribution of leisure travel content.
The Amadeus solution will support travel agencies in selling leisure content and drive revenues by helping agents sell the highest margin
package which fits the customer’s needs. Finland’s Area Travel Agency and Finland Travel Bureau, both owned by
the Finnair Group, are two of Finland’s three largest travel agencies will be the solution’s first customers. Amadeus is also currently in talks with other potential
customers around the world.
The solution provides large travel agencies with a single search and display interface for all leisure content including multiple tour
operator packages, hotels, scheduled carriers, as well as local or private inventory. The content is the same for travel agents, call centres
and online channels – ensuring a consistent offer across all channels. The solution draws content from a range of sources and integrates
it into dynamic packages and virtual packages, which are governed by business rules, giving the travel agency more control. Merchant
capabilities allow the travel agents to add an additional mark-up on each travel component thus improving revenue management.
“This solution will help us stay at the cutting edge of the online market as well as strengthen our branch office strategy. This will also
strongly support our own production by providing a common and integrated inventory and packaging tool. This multi-channel
distribution model will enable us to effectively and flexibly aggregate different sources in order to produce easily comparable holiday
offers. This will give our agents the ability to serve the customer better by finding them the right holiday for their needs, quickly and
easily,” said Mr Jukka Näräkkä, Managing Director of FTB.
Mr Juhani Suomela, Managing Director of Area is enthusiastic about the growth prospects offered by this new solution,
“This outstanding technology, with its dynamic pricing model and dynamic inventory which together ensures the best price with availability for
a given time, takes us to a new era of producing package holidays. Indeed we expect to achieve an as-yet unseen growth in online leisure
sales in 2007.”
See
other recent news regarding:
Amadeus,
GDS,
Finnair
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