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Positively Wellington Tourism has launched an expanded Meetings and Incentives Planner as part of an ongoing two-year marketing drive to
increase Australian visitor numbers by 35% by the end of 2007.
“The depth of Wellington’s culture and events is sure to surprise, especially the variety and wide appeal of what is on offer — from food and wine
festivals, through to world-class operas, major art exhibitions, tri-nations rugby tournaments, international festivals and ballet,” said
Martin Boland, Convention Bureau Sales Manager for Positively Wellington
Tourism.
“In addition, in the next two years, we’ll see the results of increased investment in tourism infrastructure, with the opening of a number of brand
new hotels and venues, and the extensive refurbishment of several existing properties.”
The latest planner is designed as a definitive guide to Wellington’s venues, accommodation and key attractions.
New features include:
- a selection of dining options (noting those with private function facilities or dining rooms catering for conference groups),
- sample itineraries for visiting groups, and
- an extensive activity list ranging from high octane challenges to the relaxing and opulent.
The launch coincides with a week-long roadshow in Australia last week by a team of representatives from key Wellington-based venues, hotels and
attractions.
“Wellington is a short hop across the Tasman, is served by more than 50 weekly flights from Australia,” Mr Boland said. “New Zealand’s capital city
also continues to expand its accommodation inventory and meeting venues, so we are confident the city offers great value to Australian MICE
organisers,” he said.
“And with its vast and growing range of range of activities, from fine wining and dining to the performing arts, cultural activities and sightseeing
options, it is clear why we are intensifying our marketing activities and collateral throughout Australia.”
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