The Chief Executive Board of Star
Alliance recently voted to accept the membership application of Turkish Airlines. This now clears the way for Turkish Airlines to begin the integration process which will subsequently see the airline
become the alliance’s 21st member carrier.
With its fleet of 101 aircraft and network covering destinations in the USA, Europe, Asia and Africa, Turkish Airlines will allow the Star
Alliance network to offer customers more than 17,500 daily flights serving
927 airports in 162 countries. Turkish Airlines’ home base,
Istanbul, will in future become Star Alliance’s foremost hub at the crossroads of Europe and Asia and act as gateway to various new
destinations in Turkey and new connections especially to Central Asia and the Middle East.
“With Turkish Airlines joining Star Alliance, we can offer our customers a wider choice of flight options while at the same time expanding
our network reach to areas previously not served. Here specifically, Star Alliance will be in a unique position to offer flight connections
through, what has historically been, the gateway to both Asia and Europe,” said Jaan Albrecht, Star Alliance CEO.
For Turkish Airlines, Star Alliance membership will allow the carrier to expand its customer offer in terms of network coverage, frequent
flyer benefits, lounges and alliance fare products. At the same time, Turkish Airlines will participate in all Star Alliance initiatives aimed at
reducing costs, while at the same time improving customer service, such as collocation at airports, joint lounges, electronic ticketing or
joint media purchasing, to name a few.
Dr. Candan Karlıtekin, Chairman of the Turkish Airlines, stated that becoming a Star Alliance member is one of the most important steps in
Turkish Airlines’ 73 years long history. Candan Karlıtekin explained that the goal of Turkish
Airlines is to become more effective in the global market with its vision, experience and service quality.
said, “Our goal is to become a global brand in the world aviation sector......We are successfully earning a position to compete with the world’s giants. For this reason, being a member
of Star Alliance network is a historical milestone for Turkish Airlines. We will add new aircraft to our current fleet of 101.”
Dr. Temel Kotil, the CEO of Turkish Airlines, emphasised that they have shown a much bigger growth than the level of the growth
occurred in the aviation sector recently. He stated that Turkish Airlines is the 27th airline company in the world in terms of fleet and it is the
airline company showing the greatest growth in Europe during the first nine months of 2006. Temel Kotil further explained that Turkish
Airlines has increased its global aviation market share from 0.59% to 1.1% in 2006. He said “Turkish Airlines will bring additional value to
both the company and the customers by its membership in Star Alliance. Being a member of the alliance, we will provide many
opportunities and advantages to our passengers such as wider flight network, special passenger programmes, worldwide utilisation of
lounges and participating in the alliance fare products”.
The integration teams at Star Alliance and Turkish Airlines will now begin the integration process, which should be completed within the
next 16 months.
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