Hong Kong Disneyland adds more 'Special Days' to Calendar

Hong Kong Disneyland has added 11 more Special Days to its ticketing calendar, which currently runs through the end of September 2006. These new Special Days, which will require date-specific tickets, were selected based on experience with guest visitation patterns and input from wholesalers, travel industry associations, the Hong Kong Tourism Board and the Travel Industry Council. The Government has also been kept closely informed of the arrangements.

“Since we opened in September, and more recently during the Chinese New Year holiday, we have paid close attention to how our guests visit and experience our park,” said Bill Ernest, Executive Vice President and Managing Director, Hong Kong Disneyland. “And with input from numerous travel industry experts, we have decided to designate a number of new days as Special Days so we can manage high guest demand and ensure a safe and enjoyable experience in the Park for our Cast Members and guests alike.”

The newly designated Special Days are:

April 14 – 21 (inclusive) • This addition is based on the Easter holiday as well as public and school holidays during this period.

May 4, 5 and 6 • This addition of May 4-6 is based on guest visitation patterns, high guest demand during Chinese New Year and input from travel trade. • April 30, May 1 – 3 were already designated as Special Days.

September 12, 2006 has also already been designated as a Special Day.

Hong Kong Disneyland offers three types of tickets:

Regular Days – Monday – Friday (except Peak or Special Days) - Adult HK$295, Child HK$210, Senior HK$170

Peak Days – Weekend and certain vacation periods (except Special Days) - Adult HK$350, Child HK$250, Senior HK$200

Special Days (date-specific tickets required) – Holidays or other date-specific special occasions which will generate high guest demand - Adult HK$350, Child HK$250, Senior HK$200

Guests who have already purchased Regular or Peak Day tickets prior to 4:00pm today, March 1, and planned to visit the Park on any newly designated Special Days must change their tickets for Special Day tickets. Tickets can be changed at the point of purchase; at the Hong Kong Disneyland Ticket Express at the Hong Kong MTR station; or at the Main Entrance of the Park. There will be no additional charge for guests who change / upgrade their Regular Day tickets to Special Day tickets for visits on April 18 – 21; these days were originally designated as Regular Days.

Only guests who have Special Day / date-specific tickets will be allowed in the Park on Special Days. Guests are encouraged to change their tickets early if they wish to visit the Park on any of the Special Days. If guests arrive at the gate with Regular Day or Peak Day tickets on any of the Special Days, they will be allowed to upgrade to Special Day tickets based on availability.

“We think Hong Kong Disneyland is making a good decision,” said Mr. Michael Wu , Gray Line of Hong Kong Limited. “Based on the visitation patterns and input from many sources, these new Special Days will ensure visitors from Hong Kong and across Asia will have an enjoyable visit to Hong Kong Disneyland and Hong Kong.”

“We always support Hong Kong Disneyland as one of the key attractions in Hong Kong,” said Catherine Yim – Deputy Director, Guangdong CTS -Travoo China Limited. “These new Special Days give us confidence in the Park’s direction. We will continue to suggest Hong Kong Disneyland as a top destination for our clients.”

“At Disney, we believe it is important to listen and make changes when necessary,” said Ernest. “We talk with our guests every day and have ongoing conversations with our wholesalers, travel agents and the Government. Based on these conversations, we can adapt and make changes like we are doing here today.”

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