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The Global Hotel Alliance (GHA) partners Kempinski, Omni, Pan Pacific and Rydges are
set to welcome three new Members to the GHA. From 1st January 2007, the Asian Hotels Alliance (AHA) will merge with GHA, immediately bringing Dusit Hotels & Resorts, Landis Hotels & Resorts
and Marco Polo Hotels as new members of GHA, while Meritus Hotels & Resorts and New Otani Hotels have an option to join GHA during the
next 12 months.
GHA is now a fully incorporated company, based in Geneva, Switzerland, from where it plans to continue expanding its membership. GHA’s
CEO, Chris Hartley, is delighted with the merger of GHA with AHA. “It’s great news to merge with such a like-minded organization as AHA. Asia is
today home to the world’s largest emerging markets and this merger gives GHA superb coverage of a continent that is becoming increasingly
important for business and attractive for leisure.”
Hartley sees GHA as the perfect solution for small to mid-size regional brands that are looking to compete more effectively for international
business coming from outside their home markets. “By integrating technology through our chosen partner Micros-Fidelio, GHA members are
able to share marketing data, broaden their sales reach and at the same time reduce their distribution costs. GHA enables its members to
improve their hotels’ financial performance, while retaining their well-established individual brand identities. GHA is now recognized as offering
the ideal alternative for smaller brands seeking the commercial benefits of belonging to a large organization, while retaining their
independence”
GHA now consists of 186 upscale and luxury hotels and resorts, spread over 39 different countries.
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other recent news regarding:
Global
Hotel Alliance, Asian
Hotels Alliance
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