Gullivers Travel Associates
(gta), a leading wholesaler of ground travel products and services and a subsidiary of Cendant Corporation, has
launched a new online rail booking tool enabling travel agents in Asia, Australia and the Middle East to easily and instantly book European rail
passes for their customers. Agents are gaining access to this tool at a key time given the upcoming World Cup football event to be held in Germany
in June 2006 and the resultant demand for travellers from these regions to travel to Europe.
Historically, booking rail passes has typically been laborious and time consuming as agents had to make bookings by phone or fax. With this new
online tool, agents will not only save time and increase productivity, but no prior training is required thanks to the self-guided booking process.
According to the Eurail Group, overall demand for European rail passes increased by 24% in 2005, representing a 19.4% increase in revenue. The
North America and Asia Pacific markets drove the majority of this growth.
“Rail is clearly an increasingly popular mode of transport particularly for travellers from the
Asia Pacific markets when travelling in Europe and we wanted to develop a more user friendly and efficient way for travel agents to book these passes,” said David Littlefair, General Manager, Gullivers
Travel Associates, Thailand.
“In a world of falling commissions and lower margin travel content, our online rail tool provides a great opportunity for travel agents to increase
their revenue,” he added.
Travel agents will be able to access the new online rail tool through the existing gta powered booking systems including Octopus Travel Retail and
Wholesale Booking Systems and the Galileo Leisure Portal.
This new online booking tool will complement gta’s existing hotel inventory and their
ability to secure increasingly scarce accommodation during this year’s World Cup event in Germany. With less than five weeks remaining before the opening match in Munich on 9
June, room availability is tight.
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