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IFA Hotels & Resorts
(IFA HR) has launched IFA Properties. IFA Properties is a subsidiary of IFA Hotels & Resorts, and will focus on property sales, property consulting and
property investment management to both commercial developers and individual buyers.
At a corporate level, IFA Properties will provide a turn-key solution by offering external sales and marketing services for developers seeking access
to international exposure and strategic positioning.
For consumers, IFA Properties will provide a one-stop-shop to individuals seeking to invest and purchase properties around the world, supported
by a full suite of real estate advice on each market. In addition to IFA Hotels & Resort’s existing signature developments, IFA Properties will also sell
properties on behalf of other developments outside of the existing portfolio.
Werner Burger, President & COO of IFA HR,
said, “With over AED1 billion of international sales in 2005, it is a natural progression to diversify our
company based on client needs and the growing property market. Following the launch of each of our successful sales and marketing campaigns,
we have seen considerable demand to provide these services to other developers, and therefore we are primarily looking at international projects,
on a selective basis, for which IFA Properties can offer their services. Locally, IFA Properties will primarily focus on individual investors where we
have seen demand from our clients to purchase other upmarket homes beyond our existing portfolio.”
For commercial developers, the track record for IFA Hotels & Resorts speaks for itself. Throughout their projects, they have achieved phenomenal
off-plan sales, demonstrated by the recent Mövenpick Hotel & Residence Laguna Tower project which has achieved a pre-sales rate of 90% in just
over five months since its launch date, in addition to the well publicized Palm Golden Mile project where they sold 778 units within 48 hours. Their
two shoreline buildings on The Palm, Jumeirah, achieved a 15% premium to the market, based on a sales strategy which delivers a premium
service offering over and above the other shoreline apartments. Internationally in South Africa, they have increased international sales from 3% in
2004 to 21% in December 2005 at their Zimbali Coastal Resort.
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