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The modern business traveller
wants the ability to be able to choose whether to work, relax and/or sleep
when on a plane.
In order to meet these needs, Scandinavian Airlines International has improved its business
class offering. During 2005 and 2006 a number of new features have been introduced,
aiming to improve the experience of long-haul flights for Scandinavian Airlines International's customers.
The new airline seat is the latest and most sensational feature of the new offer.
"This is the biggest effort that has been put into business travellers in many years and the focus has been put on providing customers with comfort as well as good
opportunities to work onboard", explained Lars Lindgren, CEO of Scandinavian Airlines International.
Flights to and from the US and Asia, now provide Scandinavian Airlines International passengers in business class with the
option of sleeping, resting or being entertained in the new airline seat. The design and functionality element has dubbed the seats "a second generation's airline seats"
and makes them comparable to a proper bed, when fully reclined. In addition they serve as a functional working place onboard.
The new seat provides more comfort and private space than traditional seats.
Besides making comfortable sleep possible, there is a whole set of exclusive features - a massage function is built into the seat as well as a clever storage suitable for a laptop or water bottle.
The screen, attached to the seat in front, is 10,4" and includes an entertainment system completely operated by the passenger.
With the new
audio-and-video-on-demand system passengers can themselves decide when they want to watch.
Moreover, the passenger can decide if s/he wants to take a break or fast forward or rewind.
Scandinavian Airlines International
also offers wireless Internet onboard all its long-haul flights. This means that all passengers (irrespective
of the class they are travelling in) are given the possibility to surf and e-mail and can therefore make the most of their time onboard.
Passengers can now also watch TV programmes live on their laptops. The programmes shown are BBC World, CNBC, Euronews (Asia), MSNBC (USA) and Eurosport
news.
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