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Thirty
seven leading hotel brands have now signed up to Amadeus' Best Available Rate programme. Participating hotels guarantee to supply
Amadeus with rates that are the same or lower than those available through other distribution systems, branded websites or the hotel’s own call centre.
“Hotels are regaining control over their rates after the dark days of 2002 when they were forced to get rid of distressed inventory at rock-bottom prices. Since then,
demand has returned and increasingly advanced Revenue Management technology has given hotels the leverage to direct their bookings through the higher-yield travel
agency channel,” explained Antoine Medawar, Managing Director, Amadeus Hospitality Business Group.
The following
hotel brands have signed up to the programme:
As well as securing the Best Available Rate, Amadeus hotel bookings offer
flexible cancellation policies. In Amadeus, 76% of the available rooms can be cancelled up to 24 hours in advance without incurring a charge.
See
other recent news regarding:
Amadeus
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