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Hilton
International has signed a long-term corporate partnership with Team McLaren Mercedes
which will commence at the 2005 Belgian Grand Prix, round 15 of the 2005
Formula One World Championship.
Today, at the legendary Spa Francorchamps circuit Team McLaren Mercedes will display the
Hilton International hotel logo for the first time. The logo will appear
on the lower rear wing end plate of its two MP4-20 racing cars driven by two of the world’s leading F1 drivers Kimi Raikkonen and Juan Pablo Montoya.
Hilton International’s partnership with Team McLaren Mercedes in the Formula One World Championship
aims to support its international growth strategy to increase the number of hotels in new and existing markets and to position the company firmly among the new generation of young and affluent international
travellers.
Commenting, Ian Carter, Chief Executive of Hilton International
said, “Formula One offers a global stage of unrivalled prominence with live broadcasts to hundreds of
millions fans worldwide in 200 countries. We believe that Team McLaren Mercedes, an acknowledged world leader in its field, is the ideal partner to support our growth
strategy and keep our brand image fresh and appealing. The corporate partnership is also an opportunity for us to build commercial alliances and to offer our customers
new products and packages.”
Ron Dennis, Team Principal of Team McLaren Mercedes and CEO and Chairman of the McLaren Group
said, “We are delighted to welcome Hilton International to our team of longstanding valued corporate partners and we look forward to driving both business success and Team McLaren Mercedes success in the Formula One
World Championships together.”
As part of this partnership, Hilton International has launched ‘Hilton Racing’, a complimentary membership club providing customers with a range of benefits. These
include a Hilton Racing membership card; exclusive discounts off select resort holidays and short breaks; ability to purchase limited edition merchandise; access to
select ‘Hilton Racing Breaks’ and access to select ‘Hilton Racing Events’.
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