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At least twenty Spanish companies supplying goods to the hotel industry have already signed up for their spot on the Spanish Institute of Trade (ICEX) Pavilion at The
Hotel Show, taking place 22-24 May at the Dubai International Exhibition Centre.
“Spain has a number leading manufacturers of furnishings, lighting and electronic hotel equipment and the potential in the Middle East Market has exploded over the
past few years, said Margarita Gonzalez of ICEX. “Putting these manufacturers and suppliers in front of decision makers from some of the most exciting hotel projects
globally is what attending the Hotel Show 2005 is all about for us”.
“The feedback we have been receiving from Spanish exhibitors over the years is that the Gulf region is a very profitable market for them and this explains why The Hotel
Show has become pretty much a fixed date in their diaries,” said Bernard Walsh, Managing Director of dmg world media Dubai Ltd, which owns the event.
One Spanish exhibitor is leading outdoor furniture manufacturer, Grupo Kettal which is returning to The Hotel Show after securing several major contracts by
participating at the event last year. “We currently have a 50 per cent market share in the UAE with clients such as the Ritz Carlton and Jumeira Beach hotel in Dubai and
the Emirates Palace in Abu Dhabi and The Hotel Show, with its targeted trade audience, has been instrumental in this success,” said Ángel Salvador, International
Contract Manager.
“So great is the potential for business in this country that we are setting up a showroom in Dubai later this year under the umbrella of our local agent, the Haif Company”
he said. The showroom will be a one-stop-shop for hotel owners, procurement managers, developers and designers. The Saudi-based Haif Company is one of the
biggest suppliers of hotel products in the Kingdom.
Hotel solutions provider, Onity, is returning to The Hotel Show after managing to complete 12 deals in the UAE, Kuwait, Qatar and Bahrain from its participation at the
event last year. The event also helped the company give a boost to its network of distributors in the Gulf region.
Onity will be showcasing its Proximity lock, which works with ISO standard non proprietary cards making it inexpensive and the best platform for future multi
applications.
“At its Hotel Show launch last year, the new lock attracted a lot of attention and was requested by at least six hotel projects in the region,” said Borja Ibarrondo, Sales
Manager Southern Europe & Middle East Region. “The product is maturing very well and we hope for a major share of the Middle East market.”
The opening speed of 210ms makes the Proximity lock the fastest in the market and eliminates customer frustration by ensuring successful opening on the first attempt.
Ideally suited to the Middle East, the Proximity lock functions in extreme weather conditions and can withstand 95% humidity levels without condensation.
With a targeted audience of the region’s hotel owners and developers, The Hotel Show attracts the world’s major hotel supplies manufacturers.
Exhibitors are arriving from as far afield as Italy, Australia, the Far East, Russia, South Africa and the United States, as well as from the major regional players. So far, ten national pavilions, from
China, France, Portugal, Germany, Greece, Malta, Mexico, Spain, Turkey and the UK, have signed up to take part in the exhibition.
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