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The
Merchant Court Hotel Le Concorde Bangkok is being re-flagged as the Swissôtel Le Concorde Bangkok under its first franchise agreement. Swissôtel Le Concorde Bangkok is owned and operated by Le Concorde Hotel Co.
Ltd. By re-flagging to Swissôtel, the hotel expects to benefit from the brand’s various marketing platforms such as well-established global sales and distribution networks;
cross-selling opportunities with sister properties from Asia, Australia, Europe, North America and South America; and global brand advertising and promotions.
“We are delighted to have Swissôtel Le Concorde Bangkok as our first franchise property. The hotel has all the hallmarks of a Swissôtel property – modern
state-of-the-art facilities, reliable and seamlessly efficient service and a convenient location. With the first franchise agreement under the Swissôtel portfolio, it marks a
significant milestone for us. Moving forward, Swissôtel Hotels & Resorts will continue to pursue overseas expansion through a mix of management contracts, leases
and franchises,” said Mr Meinhard Huck, Managing Director of Swissôtel Hotels & Resorts.
The hotel
offers 407 spacious guestrooms; four executive club floors; meeting and convention facilities to accommodate up to 1,000 delegates; and is within
a 2-minute walk from the Huai Kwang MRT station making the city’s convention centre, central business district and prime tourist attractions just a few MRT stops away.
Swissôtel Hotels & Resorts
are managed by Raffles International Limited.
See
other recent news regarding:
Raffles
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