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‘Quest’, a new monthly half-hour feature programme
on CNN is being sponsored by Doha-based Qatar Airways. This new monthly series puts CNN’s Richard Quest in front of some of the world’s greatest and most influential figures in their field as he goes in quest of the excellence
that drives the world.
The partnership with Qatar Airways includes sponsorship of the monthly programme on CNN and
CNN's international edition website, and a series of 60 second vignettes to run alongside Qatar Airways’ advertising spots.
Quest’ is produced by the in-house team at CNN’s studios in London, with support from the network’s Atlanta and Hong Kong bureaux. In the new programme, CNN
presenter Richard Quest, dispenses with the usual sofa and Q&A format and uses his unconventional and unique interviewing style to gain
an insight into what makes icons tick. Each edition focuses on a certain theme and the people most associated with it; Quest interviews his guests, taking the invaluable advice,
knowledge and experience and puts it to use at the end of each show.
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