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Abu Dhabi hotels drive business with Summer Packages

Travel News Asia 3 May 2005

Danat Hotels & Resorts has launched their Summer Escapes package across the group – both four- and five-star hotels – to continue to drive local awareness of the emerging Abu Dhabi hotel brand.

According to group marketing manager Kate Beaven, the summer season offers the opportunity to grow the Danat brand in the Middle East market. Danat Hotels & Resorts manages two new five-star resorts, the Danat Resort Jebel Dhanna and the Al Raha Beach Hotel, as well as a cluster of four-star properties in the emirate.

Beaven said, “Summer is no longer a slow period for hospitality in the region. Hotels have experienced a steady growth in the summer season due to an increase in intra-Gulf travel for families, as well as UAE residents taking advantage of value-added rates to sample the beaches and desert culture.”

Designed for UAE residents, all Summer Escapes rates are based on single or double occupancy; children 12 years and younger can stay in the room for free, and also receive a 50 per cent discount on food and beverage. The summer package price is inclusive of buffet breakfast, two free drink vouchers and in-room bottled water.

Beaven continued, “Danat Resort Jebel Dhanna and Al Raha Beach Hotel are fresh to the local market and are really finding their niche as boutique resorts, offering sun, sea and silence. Meanwhile, our four-star properties continue to provide an excellent value alternative for a weekend away.”

Danat Resort Jebel Dhanna is the first five-star resort on the previously undiscovered west coast of the UAE and its Summer Escape package is Dhs479 for double occupancy. Meanwhile Al Raha Beach Resort, the first boutique resort in the city of Abu Dhabi, is Dhs675 for double occupancy.

The group’s four-star properties include the Mafraq Hotel, Liwa Hotel and Mirfa Hotel, spread throughout the emirate of Abu Dhabi.

Beaven added, “Our four-star properties offer a casual escape to the desert without foregoing fun activities and practical amenities for the entire family. Excellent fitness facilities are complimented by swimming pools, saunas, Jacuzzis and steam rooms along with extras such as play areas for children and sporting options such as tennis courts.”

Rates are Dhs200 for Mafraq Hotel, Dhs260 for Liwa Hotel and Dhs280 for Mirfa Hotel per night.

Danat, the plural of Dana which is the most precious type of pearl, was chosen as the brand name for the group – a division of National Corporation of Tourism & Hotels (NCT&H) - to reflect both tradition and the appeal of each hotel property in the Corporation’s portfolio.

See other recent news regarding: Danat Hotels & Resorts

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